
Millennials
Unbiased History & Stories on Korea for Global Audience
Sponsored by Open Korea Foundation
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‘Young 40s’: Gen Z has found a new way to mock millennials for their style in South Korea

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Why Bae Suzy is the Ultimate All-Rounder and still “Nation’s First Love” in 2025
As an International Fan of Bae Suzy from India, I recently started exploring Bae Suzy’s career, after watching her in…
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Gen Z ditches leggings, squeezing spandex makers from Seoul to Shanghai

(Screenshot captured from Hyosung TNC website) Hyosung TNC Corp., the world’s largest spandex manufacturer, is facing an unexpected problem: The…
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China’s young consumers drive Korean health supplement boom

Ginseng and other health food account for a quarter of KT&G’s sales South Korea’s exports of health functional food or…
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Dog meat in Korea

The post is about the owner of 보신탕(dog meat stew) restaurant quitting their business and working on dog spa. But…
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Korean Wave goes secondhand: resale market heats up

(Screenshot captured from Bunjang Global’s website) The global fascination with K-pop and Korean culture is now spreading into online resale…
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generation 4th and 5th kpop fans are the first ones to be directly affected by the growing surveillance culture, and it is ruining kpop fandom spaces
I have been a fan since 2019, but I have been aware of K-pop since 2014/2015 and I’ve seen the…
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Car sharing: appealing option among Korean MZers as young drivers shun ownership

SK’s car-sharing service Socar Owning a decent car has long been a status symbol, particularly among youths, in South Korea.…
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With waning MZ interest, is heyday over for S.Korea’s golf apparel market?

A golf apparel outlet at Shinsegae Department Store in Gangnam, Seoul (Korea Economic Daily file photo) South Korea’s once-dominant golf…
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Economic strain drives millennials, Gen Z into collectible craze

A Miniso store in Hongdae, Seoul SHANGHAI – In the rain, lines of people snaked along Nanjing Dong Lu, Shanghai’s…
Gen Z, history, Japan, LG, Lotte, Lotte World, Millennials, myeongdong, MZ generation, Seoul, Shopping, Tokyo -
LE SSERAFIM: Redefining K-Pop Fashion Through Bold Collaborations and Iconic Magazine Covers

Photo Credits: Source Music 1. Lifestyle Brand Approach LE SSERAFIM has evolved beyond typical idol merchandise, positioning themselves as a…
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Samsung’s Harman transforms from ugly duckling into golden swan

A Harman executive unveils Ready products at CES 2024 When Samsung Electronics Co. acquired Harman International Industries Inc., a global…
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Korean beauty giants Amorepacific, LG H&H resurrect from China woes

Sulwhasoo is AmorePacific’s premium cosmetics brand South Korea’s two largest cosmetics makers, Amorepacific Corp. and LG H&H Co., are recovering…
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Korean sportswear brand Fila thrives in China, boding well for 2025 profit

Fila Global Brand Ambassador Han So-hee, the heroine of the Netflix original series Gyeongseong Creature (Photo captured from Fila’s website)…
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Why do Koreans combine Millenials and Gen Z into “MZ”?
I’ve been hearing this term so much and it got me wondering why there doesn’t seem to be much of…
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Young Korean investors indulge in monthly dividend ETFs over crypto

Exchange-traded funds (ETFs) are popular among young investors (Courtesy of Getty Images) For decades, investment in financial products that promise…
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More luxury brands seek Korean market on sales surge

Consumers walking on the street in Cheongdam-dong, an affluent neighborhood in southern Seoul South Korea’s luxury goods market, estimated at…
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Affluent Gen Xers lead e-commerce shopping in South Korea

(Courtesy of Getty Images) Affluent Generation Xers, also pioneers in the digital landscape who navigated the early days of personal…
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Korea’s golf apparel market shrinks as golf boom fizzles

A golf clothes store within a department store in Korea The heyday of South Korea’s golf apparel market seems to…
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US multifamily market challenges create investment opportunities

People meeting to discuss investment strategies (Courtesy of Getty Images) There is potential distress in the U.S. multifamily housing sector…





















