What do you think is the best merch item in K-pop?

I’m curious because I’ve always been fascinated by product design.

Personally I think ILLIT’s light stick is pretty amazing and clever. It looks like a wand straight out of a magical girl anime like Sailor Moon, which perfectly suits the group’s cute, girly image. It also comes with customizable parts. The top portion can be detached and used as a decoration. The handle can be attached in reverse and used as a stand. You can also put things inside it and see them since it’s transparent. I’ve seen people fill it with slime, acrylic hearts, plastic ribbons, or even candies to snack on during an ILLIT concert lol I think it’s clear that a lot of thought and care went into creating a product that fans would love and that encourages engagement.

What’s your pick?

submitted by /u/Intnl-KoreanTutor-DM
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