Purple kiss’ recent album release,which is also gonna be their last,put me into thoughts about their disbandment and the current state of rbw. Purki meant a lot to me so I’m sad it came to this.
It looks like rbw really lucked out with mamamoo and had no plans on what they’re gonna do after the group ran its course and the members inevitably wanted to try out solo activities. They relied on them until the last moment. Their strategy to distance themselves from mamamoo financially didn’t work because of many bad choices. With purle kiss (at least to me,as an ex fan)it looks like they went for a group with the same amount of talent as mamamoo but a completely different artistic direction to differentiate themselves from them.
Purple kiss started out with a whichy/horror kind of concept but they didn’t stick with it for long as they constantly switched between that and a softer concept and sound. I know their concept doesn’t have a board appeal but if rbw played their cards right they could have found their niche and built steady careers like dreamcatcher.
Couple that with the influx of high profile debuts and comebacks in 2022 that inevitably overshadowed smaller artists and I think these are the main reasons purple kiss ended up where they are.
They did gain momentum outside of the fandom in the past,for example with zombine and sweet juice but rbw didn’t capitalize on it and let it go.
It looks like they really don’t know how to find their next money makers and this is why they are remodeling their system again,thus disbanding purple kiss. It’s a way to cut their losses,just like a retail store lays off employees to cut costs. At least they’re giving them a propel farewell and the disbandment seems to be in agreement with the members
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