In football, the most valuable players at the moment are roughly:
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Lamine Yamal (€358M)
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Erling Haaland (€227M)
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Kylian Mbappe (€165M)
(Based on CIES estimates from about a month ago. Take the exact numbers with a grain of salt.)
For those unfamiliar with football, Yamal being the most valuable doesn’t necessarily mean people think he’s the best player. A huge part of his value comes from his age. Since he’s still very young, clubs expect him to perform at the highest level for many years.
Likewise, Haaland being valued higher than Mbappe isn’t necessarily because he’s the better player overall. Elite, prolific strikers are much rarer than elite wingers/forwards, so supply and demand plays a big role in the market.
That got me thinking: if K-pop worked the same way, where companies could buy, sell, and transfer idols between agencies, which idols would command the highest transfer fees?
Personally, I think exceptional main vocalists would become incredibly valuable. It feels like truly elite vocalists are becoming rarer, so the demand for them would be very high.
Who do you think would have the highest market value, and why?
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