Ampers&one debuted in 2023 and in their latest comeback said “this year is our last chance” – what does that mean?

So I recently discovered Ampers&one, after finding myself listening repeatedly to “That’s that” I got curious to listen to more and – rather unusually for me – I actually like almost every single song they have out.

Anyway, I didn’t hear much about them so I wonder if they are considered nugu (I’m however in Europe and not so exposed to kpop trends/news), then watching their album making video for their recent comeback right at the beginning they say something like “we debuted 2 years ago, this year is our last chance”.

What does that actually mean? Is there a certain target / deadline for kpop groups and if they don’t meet it they disband? Or is it more about their personal goal of becoming bigger?

I saw another post about rankings of 2025 sales mentioning they sold 100k albums in 2025 but not sure where this places them in terms of success.

Just curious if you know them and in general how it works for “not so popular groups”. For what my opinion is worth, they are very talented and their music is solid. Happy to hear your thoughts!

submitted by /u/vibe2code
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