When will K-Pop ditch the tired, grey, brutalist music videos?

Ever since Brat by Charli XCX, this is the only aesthetic that everyone’s stuck to. Everything to come out of the genre now just looks like the Soviet Union and if it doesn’t look like the Soviet Union it’s just a flashy, disjointed collage of moodboard images and ’00s aesthetic trends that got bastardized by Tik Tok before making their way to K-Pop (like Choerry’s MV or Blue Valentine by NMIXX).

I miss 3rd gen.

submitted by /u/balmybuttons
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