Honestly when Arirang released I was little confused about the album and it’s marketing. I found it difficult to connect between the marketing of the album a d the actual songs. Firstly, ‘What is your love song’ campaign made me believe the album will be about different forms of love (a theory by a fellow redditor btw), then when the members started talking about going to their roots I expected Dark and wild or 2 cool for skool like album. Then I saw a poster of photoism x bts arirang, it featured a lot of korea’s historical monuments, korean foods and symbol, so I thought probably Arirang would be a Dachewita-esque album (ngl I was expecting 1,2 trot inspired songs in the album tbh 😂). But when Arirang realeased I was kind of clueless and none of my predictions were correct. Only the first track Body to body was actually close to what I has expected, so I liked it from the get go. I did not find the other songs very interesting.
But after almost 2 months of the album I am here to admit that Arirang is the first kpop album in 2026 that I had enjoyed so far. The one of the primary reason is their live performances. I am playing Hooligan and Normal after thair Gwanghwamun squre performance,I started enjoying 2.0 after they performed it at the swimside event, and songs like they don’t know bout us, Please, FYA, Normal has grown on me after watching their tour performance.
I just realized Arirang was a banger from the get go. My initial disappointment from the album was partially because of what ‘I’ had expected from the album and partially because of the incohesive marketing of the album.
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