This topic came to mind while I was skimming through my favorite Spotify artists and noticed I hadn’t listened to EVERGLOW for a long time now (and thus it was now one of my least played artists at the bottom list). And somehow, I started to wonder what made my lose my interest in a group that was once one of my all-time favorites alongside Red Velvet (whom I still listen to today). Apart from everything that went down with their company and the rocky end of their contract, I thought that one of the most obvious factors was that EVERGLOW is a K-pop group that strangely worked as a time capsule from a very specific moment in K-pop when the “girl crush” concept was the most prominent music trend.
In most cases, many groups manage to extend their lifespan by a few years by trying everything and seeing what works. Other groups are luckier, as they are backed by a Big 4 company and have enough resources to weather ups and downs without being discarded right away. However, EVERGLOW debuted under a low-tier company in Korea but a renowned one in China. They were consistent in their sound and concept, which gave them a small fanbase, but still they somehow fell behind contemporaries such as ITZY or TXT because they got stuck in the early 4th gen aesthetic.
Are there any other K-pop groups you can think of that meet these criteria?
submitted by /u/Hour_Dragonfly3032
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