One common sight at Korean airports in May used to be elderly couples boarding flights to overseas destinations. For many, the trips are a form of “filial travel,” paid for by adult children to celebrate Parents’ Day on May 8. Equally familiar were the large group tours they joined, packed with fellow Korean travelers. Recently, however, Korea’s filial travel market has been shifting away from large group tours toward smaller, more customized packages tailored for comfort and individual preferences. “Filial travel is not a category where consumers try to cut costs,” an official from Kyowon Tour said, Friday. “Compared to independent travel or trips with young children, demand is less sensitive to price increases.” Large group tours, once a staple of overseas travel, are rapidly giving way to smaller, more personalized packages that prioritize comfort, flexibility and convenience. Travel agencies said packages featuring “no tipping, no optional tours and no shopping stops” are increasingly preferred, particularly among older travelers. These offerings are designed to re
Parents’ Day travel trend sees growing demand for tailored tours
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