Why have K-pop beauty standards shifted toward the Chinese Douyin style?

In the past, idols considered top visuals in Korea like Irene, Jisoo, Suzy, and Yoona had soft features and light makeup, giving off that classic ‘KBS-style’ beauty vibe.

On the other hand, today’s top visual idols like Wonyoung, Karina, Sullyoon, and Yuna seem to wear much heavier, more glamorous makeup in the Chinese Douyin style.

Is this just a sign of the times, or are beauty standards changing?

submitted by /u/Possible_Guidance491
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