What RESCENE are doing is insane – the fast rise of Pretty Girl

“Pretty Girl” by RESCENE had the second highest girl group debut on the MelOn Top 100 this year at #22 (only “BLACKHOLE” by IVE debuted higher this year at #21), and is the highest debut position for a 5th generation girl group ever.

Within three hours of release, it’s in the Top 10, the quickest girl group song to get there this year. They now have two songs in the Top 10, with “LOVE ATTACK” at #2, and as of writing, “Deja Vu”, “Runaway” and “Pinball” are also in the Top 100.

It’s amazing what well crafted social media and content does, it’s clearly reached people that RESCENE’s music by itself wasn’t doing. Agencies will need to take note, as this is textbook in how to get people to notice your group and engage with them.

submitted by /u/Pristine_Cod5189
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