The “7-year curse,” “six-member curse,” “hybe’s curse with its girl groups” don’t exist; they’re just companies not knowing how to manage their groups.

I know many say this mockingly, but we mustn’t forget the reality: many companies don’t know how to manage their groups, whether it’s promoting them or keeping them in groups or dealing with scandals. There’s no curse; it’s just that companies don’t know much more than debuting idols in the hopes of making a few bucks. Some do their jobs well, and others don’t.

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