Lately a few groups released snippets of their upcoming title tracks “GO HARD” by MEOVV, “Looks Can Kill” by IVE, and “Birthday Wish” by NMIXX. This isn’t something new as it’s being happening for years now where a group will spoil the choreography and chorus of a song about a week before the release.
This has always worked poorly because the reactions are usually mixed, and as we all know by now getting the full picture with the music, choreo, performance & styling can change the perception of a song. It’s seen best with “Gnarly” by KATSEYE. Knowing this I don’t understand why companies continue to release small snippets of the songs for trend purposes risking the overall impact of the first listen.
They always do this when their groups are doing a different sound compared to their discography which just maximizes the mixed reactions. In all honesty I think the only time this worked perfectly was with “Magnetic” for ILLIT which went viral prior to release which maximized the song’s popularity.
It’s only a 15 second preview but it always causes discourse. When artists will release a highlight medley anyway is it necessary to spoil the chorus and choreography?
submitted by /u/PandaTokki17
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