“Old” Kpop fans, can anyone explain to me the change from 1thek to company channels for MV ?

When I started listening to kpop in 2017 every MV was on the 1thek channel on youtube, except for the big 3 I think (I’m not even sure maybe jyp MV were on it too at some point). I never paid attention but now every group has its own YouTube channel, or at least uses a company channel. There is only a few groups and mainly soloist music on 1thek.

Does anyone have an explanation to why this changed ? Why was everything on 1thek to begin with, what did they bring to the table ? I know 1thek is linked to Kakao so company must have gained something from publishing MV on that channel at the time but why ? Is the changed linked to hybe being created or not at all ? B Now that I’m thinking about this I need to staisfy my curiosity.

submitted by /u/little_lou_
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