Ni-Ki should apologize even if he wasn’t at fault

No, he didn’t encourage anyone to bully Mina.

Yes, her death was the fans’ fault.

Yes, his words during the live are normal and common sense.

Yes, he should still apologize, simply because the PR around him is disastrous. If BeLift were smart they’d also donate to an anti-cyberbullying charity too, and make Ni-Ki donate a hefty amount to show remorse and desire for atonement. If they were *really* smart they’d open a public donation to allow their fans the opportunity to not make themselves look like complete lunatics. It won’t ease the hate in the short term but the silence sends out a message that neither he nor the company care. It’s frankly shocking that they’ve been silent for so long, I’m very shocked at what their crisis communication strategy is.

submitted by /u/throwawaygreenmango
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