More LEMONS! H2H to release “Lemon Tang” in June following aespa’s “LEMONADE”

As many of you know, aespa just released their new full album, LEMONADE, a few days ago and have started their promotions. Then, just several hours ago, Hearts2Hearts announced their upcoming EP titled Lemon Tang.

I’ve seen a lot of casual kpop fans wondering why SM is reusing the “lemon” theme back to back for their girl groups, and a lot of MYs, both international and domestic stans, have expressed a lot of frustration about the announcement. Some feel it’s distasteful to have H2H announce a release called Lemon Tang right when aespa is just starting promotions for LEMONADE. According to their words, it comes across as a kind of piggybacking on the current buzz on aespa, and using it as a form of noise marketing. I do admit that the timing does feel a bit odd.

What do you guys think about this situation?

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