Meovv seems to be leaning into meme as its breakout strategy

The music videos for Burning Up, with their Korean snack bars and electronics markets as the backdrop, DDI RO RI, which borrows the way Korean children pronounce Bach’s melody, and even the choreography for Hit Em, which looks like it’s imitating workout poses from Korean gyms, all make it seem like Meovv’s production team is consistently trying to create content that’s intentionally goofy, memeable, and likely to go viral.

What do you think about this creative direction? Do you think it’s actually working? DDI RO RI, at least, feels like a success in the sense that it generated a lot of discussion and became a meme, whether people loved it or hated it.

submitted by /u/Wonderful-Expert8084
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