The Hanteo Chart has disclosed that Lisa’s album Alter Ego sold 30,400 copies on the day of its release, which is not a small amount. However, when compared to her previous album LALISA, which sold 330,129 copies within 24 hours of its release, Alter Ego’s sales are almost ten times lower. This sharp decline in sales has created a lot of fuss, leaving some of her fans wondering about the reported numbers. The dip sparked shocked reactions from netizens, especially considering Lisa’s popularity grew significantly after her solo release LALISA in 2021, following her departure from BLACKPINK.
However, there may be a reason for the drastic drop in her album sales. After BLACKPINK departed from YG Entertainment, each member, including Jennie, Jisoo, Lisa, and Rosé, set up their own labels to manage their solo work. Lisa’s label, LLOUD, is partnered with RCA Records, which handles her solo music. Lisa’s primary advertised sales venue is the LLOUD X RCA Records site, where fans can easily buy the album directly.
What are Lisa’s actual first-day sales for Alter Ego, and why haven’t the official numbers been disclosed yet? Many are still waiting for the complete sales data to be made public.
If the full sales data isn’t disclosed soon, critics and antis will likely seize this opportunity to undermine Lisa’s success. The discrepancy in reported numbers can easily be used to fuel negative narratives about her career. With the media already picking up on the situation, this could quickly spiral into unwarranted criticism. It’s essential for official sales figures to be released to prevent misleading interpretations. Without clarity, Lisa’s hard work may be overshadowed by baseless attacks.
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