JYP is promoting Itzy very poorly this comeback and it’s affecting their success

So far, this comeback, Itzy has had:

– No Studio Choom performance
– No advertisements
– No performance video
– No playlisting
– No promotional push
– No streaming parties
– Barely any dance challenges
– Only one radio appearance and that too after the tracking period had already ended
– No collaborations for yet another year
– No variety show appearance
– No university festivals

Despite Motto being praised by non-fans, this comeback saw their worst first week sales since 2022, Spotify and domestic charting is also not good. It seems like JYP has given up on trying to promote Itzy, and is just throwing out comebacks with no concrete plans, leading to worsening results. If we compare to Aespa, who debuts just one year after Itzy, SM always manages to course-correct whenever Aespa has a dip in popularity so Aespa continues to reach new heights with each comeback, while JYP seems to not know what to do with Itzy’s potential anymore.

submitted by /u/illitnoise
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