groups that openly talked about not wanting to do an “easily-viral” title track (this year possibly)

XLOV’s leader Wumuti talked about how Serve wasn’t on paper the best choice as a title track because it’s not built around the usual schemes that make a song catchy, easy to memorise and so more likely to go viral, yet he pushed for it to be the title track because he wanted to pursue that more artistic route.

source: 16:28 of this video

Are there more artists that talked about this?

submitted by /u/disasterpansexual
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