Boytude – trying to describe a developing sound for boy groups without going insane

So basically I’ve noticed a new sound a lot of the boy groups have been doing in the last year but I could never fully describe it properly. All I knew were the basic elements that added up to songs that sounded like they came from the same nexus. Here they are

  • vaguely retro 90s rap production
  • random retro 90s rap sound effects that sound louder than the song itself (e.g air horns, record scratches
  • chant choruses that make the group sound bored
  • pretty singing that doesn’t really fit over retro rap production
  • choruses that slow the beat down to a crawl

I’m calling this sound Boytude for now because idntt really is the group I associate with this genre(?) now but I’m not saying this is a ‘people who copy idntt’ situation, given how close these songs released to each other it’s clearly more of a case of modhaus releasing their songs first than coming up with the concept. And then again i think they didn’t even do that im sure there are songs before theirs. Also Boytude just fits as a name, given that most of the groups using this sound have the concept of ‘just being boys enjoying themselves and having youthful attitudes’

songs I think fit this description

  • idntt unevermet – boytude
  • idntt unevermet – you never met
  • idntt – pretty boy swag
  • idntt yesweare – yea we are
  • close your eyes – pose
  • alpha drive one – freak alarm
  • alpha drive one – omg
  • keyvitup – keyvitup
  • idid – fly
  • idid – step it up
  • lngshot – saucin’

this is by no means an exhaustive list so sound off in the comments about what other songs you think fit the description.

anyway am I going insane? is this even a genre? am i a rube who doesn’t know genre? should i hang out at rym more?

submitted by /u/Miserable-Elephant-3
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