Why Haven’t Many Groups Released Songs In Chinese?

I know that mainland China has the K-pop ban that severely limits promotions in the country. However, Chinese fans are still a significant portion of the Kpop fandom and a rather rich market. Since Japanese fans are important in the market, just about every group will release Japanese songs that go largely ignored in Korea (and barely promoted outside of Japan).

So what’s stopping labels to applying the same strategy to Chinese songs and promoting them mainly in Taiwan, Hong Kong, and Macau? Yes, they have significantly less tour stops in these locations, but another point is that Chinese fans will travel internationally for a group’s promotions, from a meet and greet to a headline concert, and they form a portion of a group’s fanbase no matter what country they’re touring in. Groups can easily include chinese title tracks in international tour setlists since most Western fans would have no problem with it.

This just seems like such an easy way to do fanservice to a significant market, especially for groups popular in China and/or with Chinese members. It just feels like no big group (that I know of) has tried it out post Hallyu ban. They don’t even have to be high effort songs or promo cycles, even crumbs would satisfy an audience that has been felt nothing of this variety. Modyssey has been releasing Chinese versions of their songs, but they’re a special case. Maybe I’m overestimating the market for this idea, let me know what you think.

submitted by /u/First_Drink_762
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