What do you think is behind KIOF’s recent decline? (Leaving aside the recent controversy and livestream issue last year)

I want to leave out the recent “copying” controversy and the livestream issue because I don’t think either had much of an impact on their actual performance, especially on Melon. The Korean general public usually doesn’t care that much about these kinds of issues, and overseas fans can’t really influence Melon much anyway.

What stands out to me is that their last three title tracks all failed to enter the Melon Top 100, while their album sales have also been steadily declining. Their latest album sold around 50k copies in its first week, compared to around 70k for the previous one and nearly 90k for the one before that.

So, putting those controversies aside, what do you think caused this decline? Do you think it’s the music, the concepts, or something else? Feel free to share your thoughts.

submitted by /u/malioboro_hegel
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