I know this is by no means an unpopular opinion, but companies nowadays prioritising SEO above literally everything else when giving their new groups names is actively harming some of these groups. The amount of boy groups that are various combinations of three letter acronyms (TNX, NTX, NTB, NCT, TAN, TFN, TO1, TST, TWS, BDU, BDC, BXB, DXZ, DKB, KNK, TXT, yes these are all real), or girl groups that have the wackiest punctuation thrown in randomly (blank2y, sweet:ch, I’LL-IT, EL7Z U+P), is absolutely insane. God FORBID new groups have a name that throw up even one single result if you searched it before their debut!
There were definitely extremely funky and odd names in previous generations too (trust me, I was there for Up10tion, Fin.K.L and Teenage Emoboy Emotion Next Generation Talent Object Praise.) But my point is you’d absolutely never get groups with names like Red Velvet, Seventeen, Twice, 2PM, BTS (that last one STILL has nightmarish SEO issues and they’re the biggest group in the world) now. The more groups debut, the stranger the names get, and I think this is detrimental to the groups themselves. Nowadays we’re getting groups like idntt, ifeye, idid, AHOF, 3way, hitgs, smorz, and zoonizini – these are meaningless, blend into each other and are embarrassing to share with others. (Absolutely no hate the quality and talent of these groups and their members, I am blaming the random C-suite execs in their respective companies who are making insane naming choices.)
Not saying it’s all misses – there have been some alright names recently, like AllDay Project and KickFlip, but these are few and far between in the grand scheme of things. I’d argue SEO doesn’t even matter that much any more – if everything’s fed to us through algorithms now, how often do we even find ourselves actively searching for things? Also, who cares if you’ve found a unique combination of three letters to make a brand new acronym if no one can tell it apart from the other million three letter acronyms.
You can make the names silly! My favourite group is SHINee, I don’t have a leg to stand on here! JUST BRING BACK ACTUAL WORDS TO KPOP
submitted by /u/rocketmammamia
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