Photo Credits: W Korea. Tiffany & Co. FNC Entertainment
The September issue of W Korea unfolds like a meditation on dualities—the luminous surface and the depths beneath—through its latest collaboration with Tiffany & Co. centered on SF9’s Rowoon. Known for his statuesque frame and sculpted profile, the actor-model steps into Tiffany’s storied jewelry with a quietly radical intent: to reveal not polish, but resonance. This editorial positions him not as an icon of distance, but of intimacy.
Photographed in crystalline light that catches the shine of Tiffany’s metal against his skin, Rowoon appears less like a man adorned than a man in mid-conversation—a dialogue between outer form and inner truth. The editorial precedes his much-anticipated return to screen in Disney+’s The Murky Stream (Takryu), where he inhabits Jang Si-yul, a figure at once fierce and legendary, shaped by late Joseon turbulence. Yet what emerges here is not merely the visual promise of a performance but the evolution of an artist intent on sincerity.
In his interview with W, Rowoon reflects on performance as an exercise in emotional generosity rather than simple craft. He resists the allure of perfection, instead anchoring himself in authenticity. “Happiness in sharing,” he insists, “is richer than the happiness of possession.” The simplicity of the statement refracts elegantly against Tiffany’s own heritage of luxury redefined—jewelry not only as symbols of ownership, but of connection, of memory, of giving.
This resonance threads through his acting philosophy as well. Influenced by the director of The Murky Stream, Rowoon approaches his craft not to display, but to reveal: the tremors of vulnerability, the weight of sincerity, the raw grain of being alive. For a man so often praised for his physical presence, he is determined to shift the spotlight toward emotional silhouette instead.
In Tiffany’s language of diamonds and metals—objects pulled from the earth, cut and reshaped into meaning—Rowoon seems to locate an analogue to his own artistic journey. Beneath the surface radiance lies patience, labor, and the desire to share brilliance outward, beyond self. What lingers from this spread is not only imagery of glasslike elegance but a message: beauty arrives when the gleam of outer form aligns with the honesty of inner expression.
“Happiness in sharing outweighs the happiness of possessing.”
“From idol to actor, from perfection to presence.”
패션 에디터 | 김민지
피처 에디터 | 전여울
포토그래퍼 | 레스
스타일리스트 | 이민규
헤어 | 박미형
메이크업 | 정보영
세트 | 김호림(BLUEFAST)
어시스턴트 | 나혜선
Fashion Editor | Kim Minji
Feature Editor | Jeon Yeo-ul
Photographer | Res
Stylist | Lee Min-kyu
Hair | Park Mi-hyung
Makeup | Jung Bo-young
Set | Kim Ho-rim (BLUEFAST)
Assistant | Na Hye-sun
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