Why are some groups able to sustain their domestic popularity after a sudden breakthrough while others aren’t?

I recently saw a comment noting that while some K-pop groups exploded in popularity in SK and maintained their popularity in the long-term, others lost their hype after just one or two hits. I’m curious about what factors matter the most in such cases? Is it their strategy after blowing up ? or something entirely different? Also, are there any differences between maintaining popularity in SK vs international?

submitted by /u/FootNervous6196
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