So generally the prevailing thought and assumption is SM is not very forgiving in their treatment with their artists relative to artistic input and real say in what gets put out. So to my question regarding Aespa breaking SM on this is centered around two instances in the past year where the group essentially said, nope, this is happening. First, the concert solos: as far as I had known, things like this just didn’t get released, even the fist set of solos never saw the light of day no matter how much clamoring the fanbase did for it. The company held firm until the success of the solos strictly from fan stages basically forced them to release them, resulting in Up charting, hitting milestones for a song that didn’t even have a proper release or any real promo. The second instance is Dirty Work. A couple of interviews the girls have done during the promotion hinted at the fact that SM didn’t want to release it but the girls said, nope, this is what we want, and SM went along with them.
These two things would kind of seem counter to what is known. What I’m wondering is if this is an instance where Aespa is too big for them to simply ignore when it comes to real control or can anyone give me other instances where an artist was able to somewhat dictate to SM what they wanted and ultimately have them cater to what the artist ultimately wanted. Red velvet and NCT 127 had eras where they could have done the same regarding more creative control so I’m curious if those fandoms have instances where something like this happened?
Hopefully, this means that in the future, we get music from the girls themselves and does away with the clunky process they have regarding their submission process on music from artists. They’re about to hit the 5 yr mark and I would assume proper solo projects may start popping up on the radar and what that could mean if SM gives up the reigns a little.
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