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Shilla Duty Free opens Guerlain Ultimate Boutique at Incheon Airport

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South Korea’s Shilla Duty Free Shop announced on Tuesday it opened the Guerlain Ultimate Boutique, the first flagship store in a global airport, at Terminal 2 of Incheon International Airport.

Guerlain, the flagship luxury cosmetics brand under LVMH’s renowned fragrance house, brings exclusive offerings to the boutique.

At the Incheon Airport Ultimate Boutique, visitors can find duty-free exclusive items such as the “Abeille Royale Hair Care” line, made with Guerlain’s signature honey blends, and the “L’Art & La Matière” fragrance collection, celebrated as the brand’s masterpieces.

Additionally, skin and scalp consultation services are available using advanced diagnostic devices.

The boutique also features the “Parfumerie d’Art” service, which allows customers to engrave initials or short messages on products and personalize their L’Art & La Matière fragrances by selecting plates, cords, and threads to create a one-of-a-kind perfume.

The Guerlain Ultimate Boutique is located in Terminal 2 of Incheon International Airport, near Gate 252 on the east side.

By Sul-Li Jun

sljun@hankyung.com

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