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Unbiased History & Stories on Korea for Global Audience
Sponsored by Open Korea Foundation
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Kpop is the only industry, where the fandom is celebrating when the artist sellouts
For context: sellout often means the artist is selling his principles/integrity/ethics for monetary benefits. Like they dont really use or…
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When Sneakers Dance to the Beat: K‑Pop’s Power Plays in Global Footwear
Photo Credits: Puma Fila Nile Vogue Magazine Seoul, 2025. The streets outside Hongdae Station are a frontline runway: chunky New Balances…
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Minnie for DAZED Korea x Calvin Klein – A Study in Soft Power and Denim Minimalism
Photo Credits: DAZED Korea. Calvin Klein. CUBE Entertainment There’s a peculiar electricity when a performer known for her ethereal stage…
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Spotify Unveils ‘My Spotify’ Campaign Featuring Peggy Gou, Zion.T, and Danny Ko [PRESS RELEASE]
![Spotify Unveils ‘My Spotify’ Campaign Featuring Peggy Gou, Zion.T, and Danny Ko [PRESS RELEASE]](data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAqcAAAQAAQAAAAD0V83FAAAAAnRSTlMAAHaTzTgAAABsSURBVHja7cExAQAAAMKg9U9tCj+gAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAHgYWA8AAQusOGkAAAAASUVORK5CYII=)
Campaign celebrates personalized listening experiences through artist-led storytelling andiconic Spotify features SEOUL – August 11, 2025: Spotify, the world’s most…
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Why kpop idols never really says they have done plastic surgery…
Korea has a massive obsession with plastic surgery with tons of advertisement everywhere, still I barely hear from idols that…
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Korean Mukbanger
I used to watch this guys channel when I was younger, I discovered him from a YouTube live stream where…
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Naver’s Webtoon hints at ad business expansion in 2025
Crowds gather around WEBTOON’s booth at Amazing Festival, a cultural content festival in Paris, France, in 2023 (Courtesy of Webtoon…
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NewJeans’ Minji Stuns in Chanel for Harper’s BAZAAR Hong Kong
In a dazzling collaboration that merges K-pop stardom with high fashion, NewJeans’ Minji has once again captivated audiences with her…
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SK Telecom invests $3 mn in AI-based video analysis startup Twelve Labs
in News
Twelve Labs, a South Korean generative AI startup South Korea’s top mobile carrier SK Telecom Co. said on Friday it…
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China’s Alibaba acquires 5% of Ably in 1st equity investment in Korean firm
in News
Advertisement of Ably Corp. (Photo captured from Ably’s website) Chinese online shopping giant Alibaba Group Holding Ltd. has invested 100…
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Kia holds exhibition reflecting on 80-year-history
in NewsKia’s exhibition hall in Seoul Kia Corp., South Korea’s second-largest automaker, said on Thursday it opened a heritage exhibition “From…
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Apparel maker Hansae sets sights on auto parts business as growth driver
in NewsHansae Yes24 Holdings Co. Vice Chairman Kim Suk-hwan speaks at the firm’s global investor relation session in Vietnam HO CHI…
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Parental Abduction in South Korea
in CommunityOne day I want to write a far longer more detailed report on Courtney Lynn’s case. But for now, if…
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Lotte Shopping to set up Singapore holding firm, eyes its IPO
Lotte Shopping CEO Kim Sanghyun speaks at Lotte’s IR Day on Oct. 11, 2024 Lotte Shopping Co., South Korea’s leading…
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Influencers wield greater power in marketing in S.Korea
(Courtesy of Getty Images) Merch reliance on digital content creators for marketing is growing bigger in South Korea, allowing some…
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KakaoTalk to adopt full-screen ads as sales, profit growth stunted
KakaoTalk is Korea’s top messenger app Kakao Corp., the operator of South Korea’s dominant messenger and chat app KakaoTalk, will…
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LG Uplus, SM Entertainment to launch AI Idols
South Korea’s LG Uplus Corp. said on Sunday that it will team up with SM Entertainment Co. to develop content…
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Hansae Yes24 moves closer to owning GM supplier Erae AMS
Hansae Yes24 Holdings Co., the holding company of South Korea’s leading apparel original equipment manufacturer (OEM) Hansae Co., has moved…
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Samsung launches wrapping ad on New York City tour buses
South Korea’s Samsung Display Co. announced on Monday that it will launch a wrapping advertisement promoting the excellence of Samsung…
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Kakao to launch conversational AI platform for B2C commerce
Kakao’s headquarters in Seoul (Courtesy of Yonhap) South Korean mobile platform giant Kakao Corp. said on Thursday that it will…
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Bibigo releases 3D ad in New York Times Square
CJ CheilJedang Corp.’s Korean food brand Bibigo announced on Thursday that it launched a large-scale outdoor 3D advertisement for the…
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Korea’s Tesla ETFs, construction, defense stocks up as Trump trades
Trading room at Hana Bank headquarters in Seoul on July 15 (Courtesy of Yonhap) Investors in the South Korean stock…
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Routinery readies for new chapter with 2.0
The preview page of Routinery on Apple’s App Store (Screenshot captured from Apple’s App Store) Born in South Korea but…
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Hyundai Motor unveils SUV digital ad series
Hyundai Motor Co. announced on Monday that it will sequentially release the digital advertisement series Hyundai SUV (sports utility vehicles)…
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GM Korea supplier Erae cs eyes revival by unit sales
Advertisement of Erae AMS (photo captured from Erae AMS’ website) A controlling stake in Erae AMS Co., formerly Delphi Automotive…
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Naver’s webtoon unit to raise $315 mn via Nasdaq IPO
Advertisement of Webtoon Entertainment (Courtesy of Webtoon Entertainment) Webtoon Entertainment Inc., South Korean tech giant Naver Corp.’s online comics platform,…
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Nvidia co-leads Series A round for AI startup Twelve Labs
(Photo file, courtesy of Twelve Labs) Global chip giant Nvidia Corp. has co-led a $50 million Series A funding for…
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LG Uplus analyzes ad performance with GenAI
South Korea’s LG Uplus Corp. announced on Monday that it has introduced generative AI technology to its integrated advertising platform…
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Nongshim to open store at Leclerc, Carrefour; expands plant in US
Nongshim’s flagship Shin Ramyun displayed on an advertisement board at a bus stop in the Netherlands Nongshim Co., a leading…
![Spotify Unveils ‘My Spotify’ Campaign Featuring Peggy Gou, Zion.T, and Danny Ko [PRESS RELEASE]](https://openkorea.org/wp-content/uploads/2025/08/Image-1-Peggy-Gou-Spotify-Free-m8NkUR.jpeg)
