I’ve been seeing more people lately saying that SM has “given up” on aespa, and I’m genuinely curious why some fans feel this way. Especially with Hearts2Hearts recently making a comeback, I’ve noticed people across different platforms questioning whether SM has shifted their full attention to H2H instead.
I understand that it’s normal for a company to heavily invest in a newer girl group, so that part doesn’t necessarily seem unusual to me. At the same time, SM does have a reputation for not managing some of their groups consistently, so I can see why fans might be concerned.
Personally, I think aespa might simply be on a break and preparing for their second full studio album. It’s pretty common for groups to go quiet before a major comeback. However, I’ve also seen some MYs say that the songs released in 2025 weren’t as strong as their previous work, which might be contributing to the perception that the group is losing momentum. Some people also felt that their recent promotion period wasn’t as strong or as well-executed as before.
Can anyone help me better understand why this narrative has been growing recently?
submitted by /u/ManyPreparation2502
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