Thousands of festivalgoers in Mexico City are getting a taste of Korea’s signature spicy noodles as Nongshim ramps up its overseas marketing push at one of the country’s largest cultural events. Nongshim said it is operating a Shin Ramyun promotional booth Thursday at Campo Marte 26, a major festival being held in Mexico City from June 11 to July 19. The event combines Mexican food and cultural experiences, art exhibitions, concerts and fan activities, drawing large crowds from Mexico and abroad. At the festival grounds, visitors can sample Shin Ramyun by using instant noodle cooking machines installed at the booth. The company is also distributing hand fans featuring SHIN, the brand’s mascot, to help attendees cope with the city’s summer heat while strengthening familiarity with the brand. Nongshim said it plans to further expand the visibility of Shin Ramyun by continuously airing promotional videos on large screens installed throughout the festival venue. The company has already seen strong interest from visitors. On Wednesday, the first day Nongshim operated a booth at the festival, mor
Shin Ramyun leaves spicy impression at major Mexico City festival
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