I’ve been thinking about aespa winning Global K Artist of the Year at this year’s Melon Music Awards, and honestly, the whole thing seems rather odd.
The award was introduced in connection with the Global K Chart which they announced at the show, so naturally, you’d assume chart performance would play a significant role in determining the winner. However, the criteria ended up being changed to 100% judges’ evaluation. And considering that other artists were leading the Global K Chart, I think it’s fair to question why the award moved away from the very chart it was supposedly created around.
What’s even more interesting is the corporate connection. Melon is owned by Kakao, which also has a controlling stake in SM Entertainment. I’m not saying that automatically means the result was predetermined, but surely people can understand why this particular outcome raises eyebrows.
There were so many other acts with a strong global presence who could have been recognised in this category. Even ATEEZ, for example, would have been a more understandable choice given their international reach and established global audience.
The issue is that the outcome doesn’t really align with the award’s supposed purpose. There were other acts with stronger global reach and better positioning on the Global K Chart, so it seems contradictory to introduce an award centred around global chart performance only to make the final decision entirely dependent on judges’ opinions. What exactly is the award meant to recognise if not the artists demonstrating the strongest global presence?
What was the point of having the Global K Chart in the first place if it wasn’t going to meaningfully factor into the award?
submitted by /u/Ok-Mistake764
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