Maybe I’m missing context here and it was a mistake by the company that it’s not on Spotify yet but not cashing in on the hype that the song is getting on Tiktok and stuff by putting it on the most used music streaming platform in the world seems… not so smart to say the least? I mean I assume you would want your new boy group to get as much hype as they possibly could, so why would you not put the song that is currently getting them the most publicity out?
They are promoting it like crazy on Tiktok, I’m pretty sure they’ve made like 30 tiktoks dancing to it, all for it to not be on Spotify? I’m sorry that I sound like a broken record right now, I don’t have any degree in marketing whatsoever, but still I’m pretty sure this is not the way to go about it. In the fast paced market we have today where trends die in the matter of a week sometimes, it seems awfully risky to try to push this very catchy but repetitive song in our face and yet wait to actually release it.
I remember the same instance happening with (not kpop) Alex Warren not releasing ‘Eternity’ when the song was going viral on Tiktok. And now… it obviously is getting a good amount of hype, but I do feel like the song could have been at double the amount of streams right now if he would have cashed in on the hype immediately and just released the song.
If people are talking about it… then release it
I hope this doesn’t sound like a hate post towards Cortis lol, I don’t know much about them but from what I’ve seen I really like their concept and I do like the song GO, which is why I’m so frustrated here, it just seems like a stupid decision from the company to do this
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