Hearts2hearts surpassed ILLIT Japanese debut despite having no Japanese member?

Did Hearts2Hearts just surpass ILLIT in Japan despite having no Japanese member?

I was honestly surprised seeing this.

H2H Japanese debut ICONIC HEART sold 65,176 copies in its first week on Billboard Japan, while ILLIT’s Japanese debut Toki yo Tomare did 54,187.

What’s interesting is that H2H doesn’t have a Japanese member, while ILLIT has Moka and Iroha.

It really makes me wonder how important having a Japanese member actually is for K-pop groups trying to succeed in Japan.

HYBE and other companies seem pretty interested in adding Japanese members to groups that are expected to have a strong Japanese market, which makes sense from a language and cultural perspective.

But SM just showed that you can have a group with no Japanese members and still make a strong Japanese debut.

submitted by /u/Naive-Milk-1642
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