With mentions of TWICE members possibly not renewing their solo activities with the company I think of Tzuyu and Victoria Secret. Since renewing her contract for solo and group activities with JYP in 2022, Tzuyu has had minimal solo promotions under the company. Despite being one of the Most popular members since debut often being dubbed as the most popular member globally, she has not being given nearly as much attention as she deserves.
There are rumors her starting her own management agency for solo activities in Taiwan with the help of her family. I definitely think this is the best decision for Tzuyu who has shown great brand strength and virality on the internet.
Everyone remembers when her ‘Tzuyu bra’ went viral after TWICE performance at the Victoria Secret Fashion Show. Her bra sold out online in the United States, Japan, Singapore, the Philippines, Spain, Italy, Indonesia, Turkey, multiple flagship stores in China, and more. It was so popular that Victoria Secret said their comment section was 80% filled with people asking for her bra to be restocked and they deemed it Tzuyu’s impact. Her influence was so big TWICE was given a PINK campaign and there was a section on their website specifically for the items they wore. At this moments it’s still sold out and fans have to be alternative designs.
Given that JYP refuses to promote her I strongly believe the VS PINK campaign was supposed to feature solely Tzuyu and the company refused making it a group campaign instead. Especially since it was rumored before the campaign was confirmed that VS was looking specifically for Tzuyu for an endorsement. Also this is not to say that the other members didn’t have any impact or influence after the show but obviously the Tzuyu Bra was extremely viral.
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