Why are kpop group releases so insanely frequent?

Just wondering if anyone knew why Kpop groups have to release new tracks so frequently these days, usually within two months of each other it feels like? I thought about this after Le Sserafim’s new song announcement “made my night”. Especially with how much goes into each release (recording, choreography, music video, promotion), i feel like we as fans dont even get a chance to breath before the next song is released. Iconic by mistake was only in June and Boompala was May and they’re already coming out with 1-2 more songs? Just feels overwhelming.

submitted by /u/solarpunk77
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