Do South Koreans identify with the term “Joseon”?

I’m curious whether South Koreans today still feel any sense of identification with the term “Joseon” (朝鲜). Of course, I don’t mean identifying with the state in the North. Rather, I mean whether, if they were called “Joseon people”, they could understand and accept the term in a classical or cultural sense—as an acknowledgment of their historical and cultural identity—instead of reacting angrily out of hostility toward North Korea and saying, “I don’t want to be called a Joseon person!”As is well known, North Korea still uses the term “Joseon” (朝鲜) in its official name.

submitted by /u/Remote-Positive-1939
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