decline of youtube users= decline of kpop

music videos still the big factor why kpop are known globally from extravant set , perfect choreography insane visuals and effort in production kpop gain more fans they almost beat western artist in streaming numbers and views beacuse of the fans massive support but pandemic happen more people become isolated quarantined in their homes it drives the rise of spotify where people enjoy music without music video and most of all tiktok genz and gen alpha nowadays have shorter attention span they cannot watch 3 minutes kpop music video because tiktok is only 10 sec choregraphy of different influences like charli d amelio etc…

marketing kpop in tiktok is hard nowadays because more competition to other influences

submitted by /u/EuphoricCard674
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