Album sales by 4th gen and 5th gen groups that have comebacks in 2026 (why are multiple girl groups declining in sales over time?)

I’ll include first week sales on Hanteo for 4th and 5th gen groups that have comebacks in 2026, including their 1st week sales for the last two comebacks for comparison. Cortis has the highest sales among these groups, with sales increasing 5 times from last album. TWS also sees their sales double. Txt, Ateez, Illit see gradual increases in sales. However, some girl groups like Itzy, Ive, Kiiikiii, Nmixx has seen sales going down consistently over time, why do you think this is happening despite groups like Ive and Nmixx still having cosistent hits? Any surprises in this data?

Cortis:

GreenGreen (May 2026): 2,313,291 copies

Color Outside the Lines (Debut album/September 2025): 436,367 copies

Tomorrow by Together:

7TH YEAR: A Moment of Stillness in the Thorns (April 2026): 1,806,740 copies

The Star Chapter: TOGETHER (July 2025): 1,760,867 copies

The Star Chapter: SANCTUARY (November 2024): 1,579,339 copies

ITZY:

Motto (May 2026): 300,601 copies

TUNNEL VISION (November 2025): 387,278 copies

Girls Will Be Girls (June 2025): 417,876 copies

KiiiKiii:

Delulu Pack (January 2026): 41,125 copies

Uncut Gem (Debut album/March 2025): 206,712 copies

Ive:

Revive (February 2026): 667,234 copies

IVE SECRET (August 2025): 921,506 copies

IVE EMPATHY (February 2025): 1,048,048 copies

NMixx:

Heavy Serenade (May 2026): 345,806 copies

Blue Valentine (October 2025): 644,865 copies

Fe3O4: FORWARD (March 2025): 702,876 copies

Illit:

MAMIHLAPINATAPAI (April 2026): 411,654 copies

NOT CUTE ANYMORE (November 2025): 289,283 copies

bomb (June 2025): 401,674 copies

Babymonster:

Choom (May 2026): 601,005 copies

WE GO UP (October 2025): 552,837 copies

DRIP (November 2024): 677,961 copies

TWS:

NO TRAGEDY (April 2026): 1,112,770 copies

play hard (October 2025): 639,787 copies

TRY WITH US (April 2025): 558,720 copies

ATEEZ:

GOLDEN HOUR : Part.4 (February 2026): 1,544,168 copies

GOLDEN HOUR : Part.3 (June 2025): 582,741 copies

GOLDEN HOUR : Part.2 (November 2024): 1,416,444

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