Could Lee Soo-man’s new contracts become the future standard for K-pop idols, especially regarding AI rights?

Lee Soo-man is an industry veteran, and I find it difficult to imagine him handling a dispute in the same way HYBE handled the NewJeans situation. I’m also curious whether the contracts used for his newer groups could eventually influence industry standards for future K-pop idols.

With newer groups like A2O, where AI usage of idols’ faces and voices has been reported, do parents fully understand the long-term implications of these agreements? What happens when these idols grow older, become more mature, and decide they no longer want to be associated with their agency or want to leave? Would the AI models trained on their faces and voices have to be deleted, or would the company retain the legal right to continue using them even after the idol leaves? Could this become another major source of conflict between idols and their agencies in the future?

submitted by /u/No-Bag-2830
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