JYPE has a much stronger track record with girl groups than boy groups, with the sole exception of Stray Kids. They had representation in the top 3 ggs of both second and third gens, with Wonder Girls and Twice. 2PM and Got7 were popular and successful, but they’re not considered to be among the top 3 boy groups of their generations (BigBang-TVXQ-Super Junior and BTS-EXO-Seventeen/Wanna One, respectively).
JYPE has had huge success in Japan with NiziU, but their little brothers, Nexz, are still struggling to find success there to the extent of kpop-managed jpop bgs like &TEAM and INI.
On the other hand, Stray Kids is both unquestionably the no.1 kpop bg of fourth gen and one of the most successful kpop groups of all time. Their album sales and touring numbers put them at least in the top 5 worldwide.
Why has Stray Kids been more successful than any of JYPE’s other boy groups? Was it just a matter of luck and timing, or did JYPE do something different with Skz that worked (and can they replicate it with their younger boy groups)?
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