Why does HYBE seem to be taking the lead over Live Nation in BTS’s touring setup?

Has anyone else noticed that HYBE seems to be the main promoter/organizer for BTS’s ARIRANG tour, with Live Nation more in an assisting/support role instead of fully leading the production?

It stood out to me because for a lot of other major K-pop tours, like Stray Kids, TWICE, and other HYBE/JYP/SM/ KQ groups, Live Nation is usually presented as the primary promoter and organizer for North American/European stops.

But with BTS, the branding and reporting around the tour makes it feel much more HYBE-led than Live Nation-led. Why do you think that is?

Do you think:

– BTS are simply big enough now that HYBE has the leverage to run tours more independently?

– HYBE wants greater control over ticketing, fan experience, merch, logistics, etc.?

– HYBE earns significantly more revenue this way?

I also wonder whether Live Nation’s role changes when an artist reaches BTS level demand and stadium-selling power. Maybe at that point the promoter needs the artist/company more than the artist/company needs the promoter?

Would love to hear thoughts because I find the business side of K-pop touring really interesting, and BTS’s setup feels noticeably different from most other groups touring right now.

submitted by /u/Ok-Mistake764
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