I just saw that Illit’s new song It’s Me just peaked on the Melon Top 100 at 7. It’s their first top 10 hit since Magnetic.
While the song debuted pretty low and was steadily rising it showed a huge jump after Wonhee’s appearance on Amazing Saturday. It basically went viral there and ever since it’s just been rapidly increasing on all the charts.
In general I notice Wonhee especially going viral on the k-side of social media like on twitter or youtube.
I’ve been a fan of the group since Super Real Me and saw the insane vitriol these girls faced during that era and especially in late 2024. While the international side was bad it was actually a lot of the k-side that had basically written Illit off with the girls barely getting invited to variety shows and even idols not doing dance challenges with them.
It seems like in early 2025 the group started picking up again and I really think Wonhee had a lot to do with it. Whether it was her interactions with fans at fan signs or makeup videos she’d post on youtube/instagram, her videos slowly started going viral. She’s now basically one of the most popular 5th gen idols.
While Belift constantly fumbles their groups I think one of the smartest things theyve done is push Wonhee a lot especially on k-side with variety content. I think Source Music shouldve done that more with Chaewon for example especially post Coachella to help with the group’s image in SK.
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