Stray Kids is turning up the heat ahead of their much-awaited comeback — and JYP Entertainment’s stock is riding the wave.
With their fourth studio album KARMA dropping on Aug. 22, the group has been keeping fans on edge, rolling out a steady stream of teasers: cinematic trailers, striking concept images, and their signature “UNVEIL: TRACK” videos. On Wednesday, they upped the ante with a “Mashup Video” previewing nine tracks from the album, sending social media into overdrive.
The 11-track set will also feature two versions of “CEREMONY” — a festival cut and an English rendition. KARMA comes eight months after SKZHOP HIPTAPE 合 (HOP), which gave Stray Kids their sixth straight No. 1 on the US Billboard 200, and more than two years since their last full-length, ★★★★★ (5-STAR).
Investors are also paying attention. Hana Securities says JYP’s second-quarter merchandise sales hit an all-time high, smashing market forecasts. The firm bumped its target price 6% to 95,000 won, keeping a “Buy” call. Hyundai Motor Securities went a step further, lifting its target to 105,000 won, betting on fatter profits from Stray Kids’ renewed contract.
by Byung-yeon Yoo
yooby@hankyung.com
