Photo Credit: JYP Entertainment
A Fresh Chapter
TWICE, the phenomenally popular K-pop group, dropped the music video for their latest title track “THIS IS FOR” on (July 11, 2025). This release coincided with the launch of their fourth full-length Korean studio album, also titled ‘This Is For,’ marking their first major Korean-language album since 2021’s “Formula of Love: O+T=<3”. The video went live at 1 PM KST on their official YouTube channel, quickly garnering millions of views from ONCEs around the world.
The song itself is a bright, catchy tribute to ordinary people living everyday lives—a message of encouragement and solidarity for anyone feeling down or out of luck. Lyrics emphasize support, confidence, and perseverance: “This is for those living out an ordinary day… if you’re feeling sad or things aren’t working out, this is your song—sing out loud.” The group invites listeners to join them in celebrating both the struggles and the small victories of life with energetic dance routines and vibrant visuals.
Music Video Backstory & Creative Direction
Promotion for “THIS IS FOR” began months in advance, with teasers and listening parties building hype. The MV features playful CGI, lively group choreography, and energetic solo shots. Some fans and commentators have noted a slightly different vibe from previous TWICE releases, with touches of behind-the-scenes spontaneity and fun—possibly due to the group’s packed schedule prepping for their world tour and other commitments.
The video was filmed using a mix of practical sets and digital effects. Notably, some scenes suggest members filmed individually, not all together, lending a unique patchwork charm. The creative team seems to embrace imperfections and the spontaneous feel, matching the song’s message about embracing one’s ordinary, authentic self.
Album Highlights & Reception
The new album includes fourteen tracks with sub-unit and solo features, showing TWICE’s versatility. “THIS IS FOR” debuted at number one on South Korea’s Circle Album Chart, with over 670,000 copies sold in its first week—and reached #6 on the US Billboard 200, confirming TWICE’s global power. Critics have praised the album’s cohesiveness and TWICE’s standout performances, although some lament the short track lengths and experimental approach.
What’s Happening With TWICE Now?
- Global Tour: TWICE has kicked off the “This Is For” World Tour, including recent headline spots at Lollapalooza Chicago and upcoming shows across Asia and Australia. Innovative 360° staging is designed to give fans an immersive experience.
- Magazine Covers & Features: The group is set to appear in the August issue of HIT! MAGAZINE, reflecting their sustained media visibility.
- Solo Projects: Member Chaeyoung will debut as a solo artist next month, with her first solo album scheduled for September 12, following members Nayeon, Jihyo, and Tzuyu’s forays into solo music.
- Recent Highlights: TWICE shocked fans at Lollapalooza 2025 with a memorable performance—even as microphones were cut when they ran over time, fans hailed their energetic display on social media.
- Continued Success: With over 20 million records sold and multiple stadium firsts for a female K-pop act, TWICE’s legacy only grows. They balance group efforts with individual artistry, redefining their music and brand nearly a decade into their career.
TWICE’s “THIS IS FOR” music video and album marks a major milestone—an empowering, heartfelt gift to fans and newcomers alike, celebrating perseverance, friendship, and self-love as only TWICE can
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