I want to just clarify first that I am in NO WAY trying to invalidate KG and what she and the other girls went through, this post is simply me sharing a thought i had about the rebranding.
I honestly think that this rebrand maybe would have happened even if KG didn’t speak out for herself.
I do think they are fully going through with the rebrand to get away from the accusations KG made, and they are trying to distance themselves from that in hopes the fans and public will forget over time if they have a new name and concept.
But I felt like VCHA’s chances got even slimmer when Katseye debuted. I don’t think JYP were that prepared to promote a global group since I don’t think they really know how to push their groups to the west.
Obviously Twice and stray kids have significant international fan bases , however, I think a big part of that is more attributable to the groups themselves, rather than JYP promoting them well.
I’m not saying that JYP are the worst company at promoting their groups, but they definitely haven’t figured out the western market yet.
I think once Katseye really started taking off, things weren’t looking great for VCHA. So I think this rebrand was inevitable if JYP wanted to actually have a breakthrough in the west.
Honestly though i definitely won’t be supporting and I won’t forget KG. I don’t really have enough faith in JYP that this rebrand will even work, but I just hope people won’t forget KG and what she and the members went through.
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