is there a reason why kpop groups make japanese songs / promote in japan?

i always wondered why kpop groups, especially ones with no japanese members, would promote in a language and country they don’t have much affiliation with. just out of curiosity, is there a relationship between the korean and japanese music industry where kpop groups have to make japanese content as well? is the the same as promoting anywhere overseas for more success? if they can promote in japanese and english, why not other languages and countries as well? why japanese specifically?

submitted by /u/dearapri1
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