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What Do You Think About CORTIS Being Called a 6th-Gen ‘Zalpha Generation’ Group?
It’s fascinating that South Korean media are already labeling them as a 6th-generation K-pop group, aligning them as leaders of…
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China’s young consumers drive Korean health supplement boom
Ginseng and other health food account for a quarter of KT&G’s sales South Korea’s exports of health functional food or…
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aespa’s Karina Debuts as Nordisk Korea Model, Blending K-pop Style with Outdoor Fashion Trends in Seoul and Tokyo
Photo Credits: SM Entertainment. Nordisk Korea Karina of aespa has stepped into the world of outdoor fashion as the newest…
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WJSN Dayoung Redefines K-pop Style in Rolling Stone Korea’s September 2025 Digital Cover
Photo Credits: Rolling Stone Korea. Starship Entertainment WJSN’s Dayoung steps confidently into the solo spotlight with her recent feature on…
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Cosmosy Radiates Romantic Flair in “Princess=Kiss” with Dream like Charm
Photo Credits: NTT Docomo Studio & Live. Sony Music Japan Cosmosy’s launch into the music scene with “Princess=Kiss” has sparked…
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Korean Gen Z drifts to Galaxy as ‘young 40s’ cling to iPhone
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VCs step up K-pop startup bets in hunt for next Demon Hunters
Huntrix from KPop Demon Hunters (Courtesy of Netflix) Once reluctant to touch entertainment, investors are now flooding K-pop startups with…
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In Korea, the ‘Gen Z stare’ is redefining how young people communicate
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American luxury shines in South Korea as European rivals fade
(Courtesy of Ralph Lauren social media) For years, South Korea was one of the most reliable markets for European luxury…
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generation 4th and 5th kpop fans are the first ones to be directly affected by the growing surveillance culture, and it is ruining kpop fandom spaces
I have been a fan since 2019, but I have been aware of K-pop since 2014/2015 and I’ve seen the…
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When Sneakers Dance to the Beat: K‑Pop’s Power Plays in Global Footwear
Photo Credits: Puma Fila Nile Vogue Magazine Seoul, 2025. The streets outside Hongdae Station are a frontline runway: chunky New Balances…
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ILLIT x Damiani: A New Era of Glamour in ELLE Korea’s September 2025 Issue
Photo Credits: ELLE Korea. BELIFT Lab. Damiani The September Issue: Fashion’s Holy Grail In fashion publishing, September is not just…
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Elegance in Motion: Kwon Eunbi Elevates Wideangle’s 2025 F/W Golfwear Revolution
Photo Credits: MBC entertainment. Wideangle Korea South Korean singer and artist Kwon Eunbi has been selected as the official model…
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K-pop boys, K-beauty’s choice to accelerate global expansion
BTS’ Jin, model for AmorePacific’s skincare brand Laneige (Courtesy of AmorePacific) South Korean cosmetics brands are increasingly choosing K-pop boy…
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Miyeon’s GRAZIA China August 2025 Cover Sparks Global K-pop Fashion Buzz
Photo Credits: GRAZIA China. Cube Entertainment Every so often, a magazine cover release sends ripples through the global K-pop fan…
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Why do you think English still sounds kind of weird in kpop?
I’m not necessarily referring to konglish, there are times when the English component of a song is written by Koreans…
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K-style strikes back to win over China’s Gen Z with Musinsa at helm
Musinsa, South Korea’s fashion unicorn backed by KKR Co., is set to bring the K-style wave to China with ANTA…
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Economic strain drives millennials, Gen Z into collectible craze
A Miniso store in Hongdae, Seoul SHANGHAI – In the rain, lines of people snaked along Nanjing Dong Lu, Shanghai’s…
Gen Z, history, Japan, LG, Lotte, Lotte World, Millennials, myeongdong, MZ generation, Seoul, Shopping, Tokyo -
2nd gen or 3rd gen groups that would probably be successful if they were a 5th gen group
This thought randomly popped out while I was listening to T-ara’s Number 9. Ngl, I kinda wished T-ara debuted during…
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What is katseye doing different than groups like fifth Harmony and little mix that came before ?
This isn’t to put down any group, I’m just curious on what others feel like katseye is doing different compared…
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Google to invest $100 mn in Gentle Monster in XR glasses push
Gentle Monster is renowned for its conceptually designed retail spaces Google LLC has signed an agreement to invest around 145.0…
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LE SSERAFIM: Redefining K-Pop Fashion Through Bold Collaborations and Iconic Magazine Covers
Photo Credits: Source Music 1. Lifestyle Brand Approach LE SSERAFIM has evolved beyond typical idol merchandise, positioning themselves as a…
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Google partners with Samsung, Gentle Monster for new smart glasses
Google CEO Sundar Pichai gives a keynote speech at the tech giant’s IO developer conference held at its headquarters in…
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‘I feel much more at peace’: Gen Z turns to Buddhism to escape burnout
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KiiiKiii – Part 2: Marie Claire Korea x CHANEL BEAUTY (May 2025 Digital Issue Cover)
Photo Credits; Instagram (cafewindowsbyroo). Starship Entertainment. Marie Claire Korea KiiiKiii has quickly established themselves as not just musical trendsetters but…
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Immense admiration for the television series Jumong and the Kingdom of the Winds
Hi everyone, I come from Iran and in Iran we Gen Z kids back then loved watching Jumong and the…
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Naver’s Webtoon hints at ad business expansion in 2025
Crowds gather around WEBTOON’s booth at Amazing Festival, a cultural content festival in Paris, France, in 2023 (Courtesy of Webtoon…
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Samsung’s Harman transforms from ugly duckling into golden swan
A Harman executive unveils Ready products at CES 2024 When Samsung Electronics Co. acquired Harman International Industries Inc., a global…
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The Journey of Korean Immigrants: A History & Trends Outside the United States
in History
Introduction to Korean Immigration Korean immigration has a rich and complex history that dates back to the late 19th century.…
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NewJeans will redebut as “Jeanz”
in CommunityNewJeans has opened a new Instagram account, as shared by their music video director. Some fans say that “NewJeans” can…
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Why do Koreans combine Millenials and Gen Z into “MZ”?
I’ve been hearing this term so much and it got me wondering why there doesn’t seem to be much of…
