When did the hyper kbs visual trend in 5th gen girl groups start?

I remember when “SM and their KBS visual requirements” felt like something only SM was really obsessed with, but now with most 5th gen girl groups, it feels like every member fits those super polished KBS visual. Sometimes I can’t tell which member is which because their facial structures are so similar.

Am I tripping or there’s a visual obsession with fifth gen?

Also, are there idols from previous gens you think wouldn’t be able to debut under today’s visual expectations

submitted by /u/maximax2377
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