After listening to her songs, I noticed that most of them lean toward electropop. This is great, but I understand why she is not as big as she could be, since her music does not really match the way her management is promoting her.
At present, Somi’s promotions mainly follow the usual path for K-pop idols through music shows, TikTok challenges, and other usual activities. Don’t get me wrong, I understand that she does this because she’s a K-pop idol in the first place. However, she could have greater potential if her management adopted marketing strategies that better fit the type of music she releases. Her tracks would actually gain more noise if they were positioned as international party anthems instead of being treated as regular K-pop title tracks.
I think other people notice this as well. I often see comments on her posts saying that her songs would hit harder if they were promoted as club bangers or festival-ready tracks for global audiences. Look at Charli XCX, the reason her songs are big now is because her management allows her to promote them consistently and in ways that match her sound. Like Charli, Somi already has the electropop sound, but she lacks the branding, positioning, and marketing that would allow her to succeed in the global alt-pop and party scene.
submitted by /u/why_dmn
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